SEO Content for Your Product Page: How Shoptic Helps You Sell More With Better Copy

A good product page is not just a photo and a price. The title, description, meta description, SEO title and tags explain to your customers what they’re buying—and at the same time tell Google what your page is about.

When these texts are well crafted, you achieve two things at once: more organic sales (because your products rank better) and a smoother buying experience (because shoppers find all the information they need without confusion).

In this article, we’ll show you how the “Content” tab in Shoptic helps you generate optimized product page content and why this can significantly improve both SEO and conversions in your store.

If you’re new to the tool, you might want to start here:
What is Shoptic? The AI platform for images, videos and content

 

Why Product Page Content Drives Sales (and Rankings)

Most ecommerce product pages share the same problem: copy pasted from suppliers, overly generic or incomplete text. This directly impacts two areas:

• SEO: Google prioritizes pages with original, useful content written for the buyer. If your page says the same as ten other stores, it’s hard to stand out.
• Conversion: if customers can’t find measurements, materials, use cases, care instructions or guarantees, they hesitate… and often abandon the cart.

A solid product page should at minimum answer:

• What exactly is this product?
• Who is it for?
• In what situations is it used?
• What are the concrete benefits?
• What technical details do I need to know before buying?

Invisible fields—such as the SEO title, meta description and internal tags—also help search engines better understand your product and give it more chances to appear in relevant searches.

The good news: Shoptic guides you through all of this and helps you generate content quickly, without starting from zero.

 

Which Content Fields Shoptic Optimizes on Your Product Page

When you use Shoptic’s content generation for a product page, the tool helps you complete (or improve) both the visible copy and the SEO fields that shoppers don’t see, but Google does.

Among the fields it can work on are:

• Product title: clear, descriptive and easy to understand for someone who doesn’t know your brand yet.
• Product description: a combination of benefits and features that explains what makes the product special.
• Bullets or highlights (if your theme supports them): a short, scannable list of key points.
• SEO title (meta title): the title shown in Google when your product appears in search results.
• Meta description: the short text displayed under the title in Google that helps people decide whether to click.
• Tags or internal keywords: they help you organize your store and give the AI more context about the product.

The goal is not to overload you with fields, but to ensure that everything you write supports both sales and search performance.

 

Optimization Methods Inside the “Content” Tab

Inside the product page, the tab is called “Content”. There, you’ll find three different methods to optimize your copy depending on the information you have available:

Current Content

If you choose Current Content, Shoptic uses the content you already have in your store (title, description, etc.) and rewrites it in a clearer, more SEO-optimized way, but above all more useful for the buyer.

It’s ideal when you feel your content is already decent but needs an extra layer: better structure, better wording and proper configuration of the invisible SEO variables such as SEO title, meta description and other search-oriented fields.

SKU

If your product has a manufacturer SKU, you can use the SKU option. In that case, Shoptic searches top ecommerce sites that sell the same product, analyzes their titles, descriptions and details, and based on that suggests the best title, description and SEO fields for your store.

It’s a very powerful option for online stores that resell manufacturer products or well-known brands, where there’s already high-quality content available on the web and you want to bring it into your product page without copying and pasting manually.

URL

The URL option works differently. Here you tell Shoptic exactly which webpage to use as a source (for example, the manufacturer’s page or a partner’s page). From that URL, the tool analyzes the content and generates optimized titles, descriptions and SEO fields for your product page.

It’s very useful when you know there’s a complete official product page on another site and you want to leverage that content as a starting point, adapted to your store’s tone.

 

How Content Generation Works in Shoptic (Step by Step)

The overall flow to create or improve content for a product page with Shoptic is very simple:

1. Connect your Tiendanube store to Shoptic so your products sync.
2. Inside Shoptic, choose the product you want to work on and open the “Content” tab.
3. Select the optimization method that best fits your case: Current Content, SKU or URL.
4. Review the information Shoptic has pulled from your store or from the chosen source (existing content, SKU data or URL content).
5. Generate a content proposal for title, description and SEO fields with one click.
6. If needed, edit, rewrite or regenerate only part of it (for example, just the meta description or just the main title).

 

Choose Which Fields You Want to Update in Your Store

A key part of Shoptic’s content feature is that you decide which fields you want to push to your online store.

After generating a proposal, you can choose to:

• Update only the SEO section (SEO title, meta description, tags) and keep the current title and description exactly as they are.
• Replace only the description but keep the original title.
• Apply all proposed changes: title, description, bullets and SEO fields.

This gives you full control: you use AI to complete and optimize your pages without losing texts that already perform well or that are part of your brand’s voice.

If you haven’t connected your store yet, here’s the step-by-step guide:
How to connect your Tiendanube store to Shoptic

 

How Shoptic Uses Your Product Information to Write Better

The key with Shoptic is not just that it “writes for you,” but that it understands the context of the product. To generate content, the AI takes into account, among other things:

• The current product name and its variants.
• The category and subcategories where the product is published.
• Materials, dimensions, colors or flavors, when they are present on the page.
• The product images, which help infer style, usage and context.

Using that, it can create texts that:

• Speak the customer’s language, not the manufacturer’s.
• Organize information in a logical flow: what it is, who it’s for, how it’s used, what benefits it offers.
• Include terms people commonly use when searching for that type of product.

The result: better chances of appearing in relevant searches and fewer doubts at checkout.

 

Visible vs. “Invisible” Fields: What Each One Does for Your SEO

Product Title

This is the first thing shoppers see—and often Google too. A strong title should include the type of product, one or two key details (material, model, use) and, when it makes sense, the brand.

Product Description

This is where you expand on features and benefits. Shoptic helps you avoid generic descriptions and instead write copy that truly answers common questions, not just “fills space.”

SEO Title

This is the title that appears in the browser tab and in search results. It has a double role: help Google understand what the page is about and persuade users to click. Shoptic suggests variants that combine keyword + benefit.