Logo
The logo, in every form
Use it as is. No distorting, no recoloring, no effects.
Usage rules
- ✓Respect the clear space around it
- ✓Minimum height: 24 px for the wordmark
- ✓Black on light backgrounds, white or lime on dark ones
- ✕Do not stretch or squash
- ✕Do not recolor outside black, white and lime
- ✕Do not add shadows, outlines or gradients
Color
The palette
Click any swatch to copy it. Lime is for calls to action and highlights, never for large surfaces.
Primary
Accents
Neutrals
Type
The typefaces
For H1, H2, H3 and standout numbers.
Weights: 400, 500, 600, 700
For everything else: body, UI, labels.
Weights: 300, 400, 500, 600
Rules
- •Instrument Sans only for headlines and standout numbers.
- •DM Sans for everything else.
- •Regular weights. Bold only when the hierarchy needs it.
Voice
How we talk
Direct. No fluff. No magic promises.
The pillars
We get to the point.
We also say what it does not do.
Concrete numbers, not vague claims.
We say / we do not
We say
- ✓Product photos in 30 seconds, from your phone.
- ✓No photo, no sale.
- ✓10x faster than a studio shoot.
We do not say
- ✕Revolutionize your brand with AI.
- ✕Supercharge your ecommerce.
- ✕Way faster than the competition.
Mechanical rules
- •English is the primary language. Spanish uses voseo in AR and tuteo in LA. Portuguese uses você.
- •No em dashes or en dashes. Use commas, periods or parentheses.
- •No emojis in headlines.
- •Digits, not words: "10x", not "ten times".
- •Sentence case in headlines, not Title Case.
Naming
How to write "Shoptic"
Like this
- ✓Shoptic
- ✓SHOPTIC
Not like this
- ✕ShopTic
- ✕Shop Tic
- ✕shoptic (in running copy)
- ✕Shoptic.ai (as the brand name)
- •One word. Capital S only.
- •SHOPTIC in all caps is fine for the wordmark and display contexts.
- •Lowercase is fine in URLs and handles: shoptic.ai, @shoptic.
- •The legal entity is Shoptic Works LLC. Use it only in legal or press contexts.
- •Pronunciation: "shop-tick".
Imagery
Product imagery
Before and after pairs, style examples, generated ads and mockups. Click to download.
Press
For articles and releases
Boilerplate
Shoptic is the AI content platform for ecommerce. It generates product photos, videos and optimized listings in seconds, natively integrated with Shopify, Tiendanube, Mercado Libre, VTEX, WooCommerce, PrestaShop, Wix and Squarespace. Founded in 2025 and operated by Shoptic Works LLC, it serves online stores globally, with roots in Latin America.
Key facts
- Founded
- 2025
- HQ
- Miami, FL (US) · Team in Argentina
- Markets
- Global · United States · Latin America · Brazil
- Integrations
- Shopify, Tiendanube, Mercado Libre, VTEX, WooCommerce, PrestaShop, Wix, Squarespace
- Press contact
- [email]
- Site
- shoptic.ai
Download
Need everything at once?
Need anything else? Write to [email]