AI-generated product videos for ecommerce: longer, truer to your product, and fewer credits
Shoptic product videos now run 10 seconds, cost 50 credits, and keep your product true to your photos. A full tour of the 8 styles, with examples.
Shooting a product video has never been a real option for most sellers. Coordinating a camera, a model, a location, and editing costs money and time you simply don't have when you're running your store day to day.
And let's be honest: the AI alternative didn't cut it either, and the root problem was a single one — consistency. The product warped mid-clip, shifted color, lost a detail. The person who opened the video wasn't the one who closed it. Getting a publishable video took several attempts — more credits, more time, more frustration.
That's exactly where we worked. We redesigned AI-generated product videos for ecommerce from the ground up, and the biggest leap is right there: in consistency.
By the numbers: 10-second videos (up from 8), for 50 credits (down from 60), and up to 7 reference images of your product (up from 3), so that what shows up in the video is your product — not an interpretation of it.
Shoptic is an AI-powered image, video, and content generation tool integrated with Tiendanube and Nuvemshop. It lets sellers create professional product photos, videos, and ads without a photographer or designer, straight from the real photos in their store. Videos come in eight different styles and are ready to publish on your product page or on social media.
What changed in Shoptic videos
Four things, all in your favor:
Videos now run 10 seconds instead of 8. Two extra seconds means one more scene, one more shot of your product, a better-resolved ending.
They cost 50 credits instead of 60. Yes, you read that right: more video for fewer credits. Measured per second, the cost dropped 33%.
You can now select up to 7 reference images per video, up from a previous limit of 3. More real photos of your product means more information for the AI — and less room for it to invent parts that don't exist: the stitching goes where it goes, the logo is your logo, the color is the color.
And most importantly: consistency. Your product stays true to your photos from start to finish — the shape, the color, the stitching, the logo. And so do the characters: the person who opens the video is the one who closes it, with their voice following their lips and gestures. The video that used to take several attempts now comes out right much sooner.
The product in the video should be your product. That is what we fixed.
| Before | Now | |
|---|---|---|
| Duration | 8 seconds | 10 seconds |
| Credits per video | 60 | 50 |
| Credits per second | 7.5 | 5 (−33%) |
| Reference images | 3 | 7 |
There's nothing you need to do to get the upgrade: it's already live on every plan. The AI world changes every day — you don't have to keep up with it, we do. Better than telling you is showing you:
Eight video styles, one for every product
Every product has a best way to show itself. That's why AI-generated product videos for ecommerce come in eight styles on Shoptic — and choosing the right one is half the result. Every example below was generated in Shoptic from real product photos, with no post-editing — swipe each row to browse them, and watch with the sound on.
UGC Testimonial
A person talking about your product naturally, like a genuine recommendation, with the tone adapted to your country. It's the style that improved the most with this update: the voice sounds natural and stays in sync with lips and gestures. It's the format that performs best in Reels and TikTok ads because it doesn't feel like an ad. See it applied to four different categories:
Aspirational Lifestyle
A model wearing or using your product in their environment, with soft music. It sells the context, not just the object. Ideal for fashion, accessories, and home decor.
Tips
A model shows how to use the product. Perfect when your product needs explaining: cosmetics, kitchen, gadgets. It educates and sells at the same time.
Dynamic Flat Lay
Your product composition animated in stop-motion style. It shines with sets, bundles, and products with accessories: everything the purchase includes, in motion.
High Impact
Fast cuts to the beat of the music. Built to stop the scroll in the first few seconds. The style for launches and promos.
ASMR
Satisfying textures and sounds of your product in close-up. If your product is enjoyed by touch — textiles, cosmetics, fine materials — this style conveys it.
Rotation
An orbital view of your product showing every side. The answer to the question every shopper asks: "what does it look like from the other side?". Ideal for footwear, furniture, accessories, and decor.
Context Shift
The same product in multiple settings: at home, on the street, traveling. A single video that proves versatility. For products that go everywhere with your customer.
Not sure which one to pick? Start with your best-selling product and the style closest to what your audience already watches on social media. Then try another: at 50 credits per video, experimenting is no longer a luxury.
The detail that makes the video yours: the Custom Description
The style defines the video's structure. The Custom Description defines your signature.
It's a field where you write, in your own words, what you want to happen in the video. And it works at the level of detail: what the person says, what they do, how they move, which part of the product is shown.
Some examples of what you can ask for:
- Have the UGC person mention your brand name or open with a line of yours.
- Show the inside of the bag, the zipper, the stitching — that detail your customers always ask about.
- Have the model walk down a city street instead of standing indoors.
- Have the rotation pause for a second on the label or the logo.
- Have the tips video show a specific use your buyers don't know about.
You ask for it the way you'd ask a camera operator.
No technical writing, no prompt engineering. The more specific the request, the more yours the result. We cover it in depth in this article about the Custom Description.
Why product video is the format worth investing in
The core challenge of selling online is that your customer can't touch the product. According to Think with Google research, the top reason people watch videos when researching what to buy is to see the product before they buy it.
Your customer can't touch the product. Video is the closest they'll get.
Video shows your product in motion, in use, at real scale. And it's the native format of wherever your audience already is — Reels, Stories, TikTok.
Until now, producing it was a privilege of brands with a budget. The idea behind this upgrade is simple: your store gets ecommerce videos without filming anything.
How to generate your first video
There's nothing to configure and no files to move. Through the connection with your store, your products and their photos are already inside Shoptic.
Pick the product, pick the style, generate. In a couple of minutes you have a 10-second video with audio included, ready to download or publish. And if you want to give it your signature, add a Custom Description before generating.
What's worth knowing before you generate
Two things, because we'd rather you know them upfront:
Videos run up to 10 seconds. That's a format decision: the first few seconds decide whether someone keeps watching, and 10 seconds is the length where Reels, Stories, and TikTok perform best.
And even though results improved dramatically, AI is still AI: a video might not come out exactly as you pictured it on the first try. That's what the Custom Description is for — tell it what to change and generate again.
Related articles
- Spinning product video: the Rotation style
- Tips for creating a UGC video with AI
- Plans, pricing, and how the credit system works
Frequently asked questions
What is an AI-generated product video?
It's a video created from the real photos of your product, with no filming. AI-generated product videos for ecommerce are created in Shoptic when the AI takes the images from your connected store and generates a video of up to 10 seconds with movement, scenes, and audio, in the style you choose. It comes out ready to publish on your product page or on social media.
How many credits does a video cost in Shoptic?
Each video costs 50 credits and runs 10 seconds. It used to cost 60 credits for 8 seconds, so the cost per second dropped 33%. The price is the same across all eight styles.
Does the product in the video look like it does in my photos?
That is the core improvement in this update. Your product keeps its shape, color, and details throughout the clip, and the people who appear stay consistent from start to finish. By using up to 7 reference images, the AI works with more real information about your product and has less room to invent details. As with any AI, it is worth reviewing the result before publishing.
Do the videos have sound?
Yes. Depending on the style, the video comes with music, with a voice talking about your product (as in UGC Testimonial), or with the product's own sounds in close-up (as in ASMR). In styles featuring people, the voice is synced with lips and gestures. There's no need to add audio afterward.
Which video style suits my product?
It depends on what you want to show. If the product needs explaining, Tips. If it sells through texture, ASMR. If you want it seen from every angle, Rotation. If you're after an ad that doesn't feel like an ad, UGC Testimonial. And if it's your first time, start with the style closest to the content your audience already watches on social media.
Can I request specific details for my video, like what the person says or does?
Yes, with the Custom Description. It's a field where you write in your own words what you want to happen: what the person says, what gesture they make, which part of the product is shown, or which setting the video takes place in. No technical knowledge required — you ask for it the way you'd ask a camera operator.
Can I use the videos in ads and on social media?
Yes. Videos come out in vertical format, ideal for Reels, Stories, and TikTok, and you can also add them to your product page. You generate and download them from Shoptic, ready to publish.
Do I need to know about AI or write prompts to generate product videos with AI?
No. You pick the product, pick the style, and generate — the technology is our responsibility, not yours. If you want to request something specific, the Custom Description lets you write it in your own words, no technical knowledge needed.
Start with your best-selling product
Your products and their photos are already inside Shoptic through your store connection. A 10-second video, with audio, ready to publish, costs 50 credits and a couple of minutes.
And if you're not on a paid plan yet, no problem: the free plan includes 100 credits per month. Your first video fits right in, at no cost.
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