Tips to create a UGC video with AI: fast, easy and professional with Shoptic

If you sell online, you already know it: today, a short video can be the difference between “I’ll check it later” and “I’m buying it now”. And among the formats that perform best, UGC (videos that look like an influencer talking directly to the camera) stands out for one simple reason: it feels real.

In this guide, we’ll show you how to create a UGC-style video with AI using Shoptic, with practical tips to achieve a professional result.

What is a UGC video (and why it works)

UGC stands for User Generated Content: content that looks like it was created by a real person (a customer or influencer), using a natural tone, looking at the camera and talking briefly about a product.

This format works because:

It grabs attention quickly (native format for Reels and Shorts).
It reduces buyer hesitation.
It feels less like an ad and more like a recommendation.

Before you start: two important tips

One idea per video: in just a few seconds, a single clear benefit converts better.
Make the product visible: the base image defines how realistic the final video will look.

Step by step: how to create a UGC video with AI in Shoptic

The simplest (and most effective) workflow is to first generate a high-quality lifestyle image, and then turn that image into a UGC video.

Choose the product you want to promote

Tip: pick a product with a benefit that’s easy to explain in one sentence.
(Optional) Upload a model photo in “Custom images”

You can upload your own photo or a model’s photo. If you don’t, Shoptic will automatically create the ideal influencer based on the product and context.
Select a product image

Tip: choose a clear, well-lit image where the product is fully visible.
Select the composition style: Lifestyle

This prepares a contextual image so the final video feels natural.
In “Custom description”, write a simple instruction

Example: “The model is holding the product and looking at the camera.”

Tips: keep it short, realistic, and focused on one main action.
Select High quality and 2K resolution

This ensures a stronger, more realistic base image.
Generate the image

Tip: generate more than one option so you can choose the best expression and framing.
Select the best image and click “Generate video”

You’ll be taken directly to the video tab with that image preselected.
Select “UGC Video style”

This style creates a video of an influencer speaking directly to the camera.
(Optional) Write what the influencer should say

If you don’t write anything, Shoptic’s AI will automatically generate the script based on the product.
Select 1080 Full HD

For a realistic, ready-to-publish result.
Select the country tone

This adapts language and expressions to each market.
Click “Generate video”

In just a few seconds, your video will be ready to download.

4 real UGC video examples

Below you can watch real UGC videos generated with Shoptic:

UGC Example 1

UGC Example 2

UGC Example 3

UGC Example 4

UGC vs Lifestyle vs Tips: when to use each one

UGC video: the influencer speaks directly to the camera. Ideal for fast conversions.
Lifestyle video: the model doesn’t speak, only shows the product in context. Ideal for branding.
Tips video: the influencer speaks, but focuses on usage, care or recommendations.