How to Use Custom Description in Shoptic

Custom Description is a simple way to tell Shoptic exactly what you want to see in an image, ad or 8-second video. You don’t need to know how prompts work — just write it naturally, as if you were explaining it to a friend.

This feature is ideal for adding specific situations, moods, settings or actions. It’s the easiest way to turn a basic photo into something 100% aligned with what you imagined.

When to Use Custom Description

Use it when you want to control details such as:

• the type of environment (rooftop, café, living room, outdoor market)
• the situation or action (friends toasting, a model opening a box, someone using your product)
• the mood (celebration, cozy, energetic, premium, relaxed)
• the context (summer night on a balcony, morning light in a kitchen)

And remember: you don't need to write a “perfect prompt” — Shoptic interprets it for you.

How to Write a Good Custom Description

Keep it simple. Use natural language. Include:

• Who appears (one person, a group of friends, a family, a couple)
• Where it happens (rooftop, beach, gym, store aisle)
• What they’re doing
• The mood you want

The clearer your idea, the closer the result will be.

Examples for Images

Here are real, practical examples you can paste directly into the Custom Description field:

• “Group of four friends on a rooftop terrace at sunset, toasting with the product and laughing.”
• “Woman organizing her bathroom shelf using the product, soft natural light and a clean aesthetic.”
• “Minimalist flat lay on a wooden table with the product, notebook, pen and a cup of coffee.”
• “Man sitting on a modern sofa using the product while reading a book, cozy mood.”

Examples for Ads

• “The product on a colorful background with confetti effects, celebrating a special offer.”
• “Hand holding the product over a clean white background, premium and minimalist look.”
• “The product placed on a kitchen counter with fresh ingredients around it, bright and happy mood.”

Examples for 8-Second UGC Videos

In videos you can even write what the model should say — as long as the message fits into 8 seconds.

Examples:

• “Model holding the product and saying: ‘I tried it this week and it honestly surprised me. Super easy to use.’”
• “Model sitting on a sofa saying: ‘If you want something practical and fast, this is my new favorite.’”
• “Model placing the product on a table and saying: ‘I didn’t expect this quality. Totally worth it.’”

Tip: aim for one clear message — an 8-second video usually fits 12–20 words.

Avoiding Contradictions

Write one idea at a time. Don’t mix:

• two different places (e.g., “in a beach and a living room”)
• opposite moods (“energetic but relaxed”)
• multiple actions that can’t happen together

If you keep it simple, the result is always better.

Combine Custom Description with Your Brand Kit

If you already set your Brand Kit, your colors and logo will automatically blend into the scene you describe. This helps your ads and images stay visually consistent across your store, social media and Tiendanube.

You can learn more in our article: How Shoptic applies your Brand Kit automatically.

Conclusion

Custom Description is one of the easiest ways to get images, ads and videos that match exactly what you imagined — without knowing anything about prompts or technical settings. Just describe your idea in simple words, and Shoptic does the rest.