Brand Kit in Shoptic: how to keep your visual identity in AI-generated images and ads

Building a strong brand is not just about having a good logo: it’s about keeping visual consistency in every image and ad. At Shoptic we created the Brand Kit so your visual identity is automatically respected in the content you generate with AI — without designers, templates or manual edits.

If you sell online, especially if you have a store on Tiendanube, keeping a consistent look between your site, your ads and your social media is key to build trust and sell more.

In this article we explain how the Brand Kit in Shoptic works today, what you can configure and how it impacts your images and ads. If you want to go deeper into how Shoptic improves your product pages, you can also read: What is Shoptic? The AI platform for images, videos and content.

What does the Shoptic Brand Kit do today?

The Brand Kit is a section where you can currently set:

• Your brand’s primary color
• Your brand’s secondary color
• Your brand logo

With that information, Shoptic uses AI to generate images and ad creatives that respect your visual identity: it combines your logo and brand colors with lifestyle scenes and compositions designed for ecommerce.

Important: today the Brand Kit is applied to images and ads generated on the platform. It is not yet applied to videos.

Why is it so important to keep your visual identity?

• Boosts brand recall: the more consistent your look & feel is, the easier it is for people to recognize you.
• Improves perceived quality: a unified aesthetic signals professionalism.
• Drives conversion: users trust brands that look coherent and well-organized across every touchpoint.
• Reduces operational work: you avoid manually tweaking every image or creative to “make it look like your brand”.

How the Brand Kit works inside Shoptic

The current flow is simple: you upload your logo and define your brand’s primary and secondary colors, and Shoptic uses that information as a visual base in the images and ads you generate.

1. Setting up the Brand Kit: logo and brand colors

First, you define the central elements of your identity:

• Upload your logo in good quality.
• Choose your primary color (for example, the one that dominates your site or packaging).
• Select a secondary color that complements the primary one.

With those three inputs, Shoptic can already generate visual proposals more aligned with your brand, both for lifestyle images and ad creatives.

2. Applying your brand colors to images

The colors you define in the Brand Kit are naturally integrated into:

• lifestyle scenes generated with AI,
• backgrounds and surfaces,
• details and props around the product,
• frames or visual accents for ads.

The result: content that looks on-brand, even if you started from a quick phone photo.

Examples of images generated with the Brand Kit (carousel)

Below you can see a space designed for examples of AI-generated images using Shoptic’s Brand Kit, showing how your brand colors and logo live inside lifestyle scenes.

Concrete benefits of the Brand Kit for your ecommerce

✔ Automatic consistency in images and ads

Every time you generate a new image or ad creative, Shoptic already knows which colors to use and how to integrate them around your product.

✔ Faster content production

You don’t need to brief a designer on how your brand “should look” on every asset. The Brand Kit removes friction and lets you generate many variations in a short time.

✔ Better performance in campaigns

Ads that visually match your store and social media usually achieve a higher click-through rate (CTR) and help build a stronger brand image.

✔ Professional look without big teams

Perfect for small and mid-sized stores that want to look as polished as bigger brands, but without adding fixed costs.

Examples of ads created with the Brand Kit (carousel)

The Brand Kit also appears in the images you use in your ads, helping you keep a clear visual line across campaigns, your store and your social media.

How to start using the Brand Kit in Shoptic

1. Go to the Brand Kit section inside Shoptic.
2. Upload your logo in good quality.
3. Set your primary brand color.
4. Choose your secondary color.
5. Start generating images and ad creatives.

From that moment on, every new asset will have a visual base aligned with your brand identity, without having to configure it again each time.

Conclusion

Shoptic’s Brand Kit is a simple and powerful way to bring your visual identity into the images and ads you generate with AI. By just setting your logo and brand colors, you can create more consistent, professional and sales-ready visuals.

And as we keep evolving the product, the Brand Kit will play an even bigger role across the rest of Shoptic’s features.